Rooftop Sales: How to Make $100,000 | Rooftop (2023)

August 4, 2022

This post contains everything you need to know about making $100,000 with a rooftop sale. We also discuss how to speed up the process with top software like Roofr.

65% of roofers reported an increase in their business income and sales over the past few years. Furthermore, the market size of the U.S. roofing industry is currently estimated at USD 56.1 billion. So it's no surprise that roofers are hoping for $100,000 in sales, too.

This post contains everything you need to know about making $100,000 with a rooftop sale. We also discuss how, by using top-of-the-line software such asceiling.

Enter Roofing Sales

Roofing sales is the process of selling roofing materials and services to customers. Sellers offer products for use in commercial or residential construction, as well as services to repair roofs or install new ones.

Some roofing materials that sellers often sell may include, for example:

(Video) New to Roofing Sales? How to Make Your FIRST Roofing Sale

  1. asphalt shingles

This is one of the most common roofing materials in the United States because it's inexpensive and easy to install, meaning they're in high demand and guaranteed to sell well. They are used in residential and commercial buildings.

Additionally, asphalt shingles require little maintenance and are impervious to most weather conditions. However, they have a shorter lifespan compared to other roofing materials.

  1. Metal

metal roofThese materials are durable with a life expectancy of 40-70 years. Plus, it's fireproof, resistant to harsh weather conditions, and requires little maintenance. Plus, it's lightweight and easy to transport, making it ideal for selling to contractors.

  1. clay brick

This material is mainly used in hotter and drier regions. They are extremely durable with a life expectancy of 100 years. Best of all, they don't expand or contract with temperature changes, which is great for sales in warmer regions. However, this material is quite heavy compared to other materials and it also costs more during installation and repair.

  1. board

Slate is flame retardant and weather resistant. With a lifespan of 80 to 100 years, it requires little maintenance, but is expensive. Still, its long life makes it suitable for roofers working on projects that require a more natural look.

Qualify as a Roof Seller

Technically, you only need a high school diploma to start working as a salesperson. While not required, previous construction or roofing experience is an added bonus and can help you navigate the market more easily.

How to Make $100,000 in a Roof Sale

Here are some additional guidelines to help you make $100,000 in your rooftop sale.

  1. Use software platform

One way to scale your way to $100,000 is to optimize your processes. We recommend using first-classRoofing software like Roofrfor this.

Roofr is a tool that allows you to generateAccurate Roof Measurement ReportsAnd win job submissions on the go. With Roofr's easy-to-create proposals, you're sure to attract more clients and get more signatures.

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Why: Roofr's recommendations are both practical and impressive. You can customize your proposal to stand out from the competition. Plus, you can create them with the click of a button.

  1. Gain experience and training.

Before you can sell a roof to a client, you need to have a solid understanding of the roof making process. This may involve a three-year formal apprenticeship or becoming more familiar with the trade through other apprenticeship routes.

  1. develop a website

Websites are sometimes overlooked by businesses, but they are arguably one of the most important ways to sell services.

Your website gives you your online presence and allows people to find your business, so it's important to make sure it looks professional, good-looking, and easy to navigate. Focus your page on the roofing products and services your company offers. Not sure where to start? This article will help you get startedMarketing Your Roofing Business Online.

  1. Increase marketing efforts

If you want to make more money from your rooftop sales, you need to create awareness and attract potential clients by advertising your business and the services you offer. This is where marketing comes in.

Effective marketing strategies for roofing contractors can include (as mentioned above) creating a larger online presence, running targeted marketing campaigns, and participating in local networking events.

  1. Network with other roofing professionals

Consider joining roofing associations, participating in roofing competitions, and attending roofing-related trade shows. Interacting with other roofing professionals can help you network by learning directly from your local community.

  1. offer discount

Discounts help attract new customers and retain existing ones. For example, offer discounts on certain roofing services or specific roofing products to boost sales.

  1. Build a good relationship with your customers

Building and developing a great relationship with your customers involves not only providing them with great service, but also making sure they feel heard and understood when they have a roofing issue.

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Be nice to your customers, be as helpful as possible, and follow up with them after they buy to make sure they are happy.

  1. Offer a free estimate

Free quotes and estimates show potential clients that you are willing and ready to work with them. Also, it gives them an idea of ​​how much they need to pay for their services.

you can easily createroof estimateFor example, through software such as Roofr. The platform gives you estimates in minutes and automatically calculates materials based on your measurement reports, which you can pass on to your customers to ensure they get service as quickly as possible.

  1. ask for reference

Testimonials are a great way to promote your rooftop business and reach a wider audience. You can ask and encourage your clients to refer their friends to you in case they need roofing services. The higher the number of references, the higher the sales of the roof.

When customers hear that a service is trustworthy from a trusted source, they are much more likely to buy. In fact, 64% of marketers believe word of mouth is the most effective marketing method.

Roofr simplifies the process of selling roofs

There You Go - How to Make $100,000 in a Roof Sale! While it's not impossible, you'll have to work towards that golden number. Follow this guide and you should be able to make $100,000 in roof sales in no time.

Also consider investing in a software platform that helps simplify the roofing process. Roofr lets you get a roof report in less than 24 hours for just $15. Our mission is to help you grow your business, stay ahead of the competition, and optimize your sales process.

Are you looking to increase sales?sign up on the roof¡ Hey!

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How much do top roofing salesman make? ›

Roofing Salesman Salary
Annual SalaryHourly Wage
Top Earners$115,000$55
75th Percentile$108,000$52
25th Percentile$61,500$30

How do I become a successful roofing salesman? ›

Roofing sales Tips – how to be a great roof salesman:
  1. Strive to create genuine dialogue.
  2. Focus on benefits, not features.
  3. Steer clear from the word “no”
  4. Don't talk about yourself.
  5. Don't be left tongue-tied.
  6. Learn your customer's preferences.
  7. Ask for the sale, then listen quietly.
  8. After the sale, reinforce the benefits.
Dec 30, 2019

How much profit in a new roof? ›

Typical roofing companies make between 20 percent and 40 percent gross profit in the roofing industry. The number for service-focused companies may be higher while the number for new construction and large commercial companies may be lower.

Is being a roof salesman worth it? ›

A roofing sales career is a fulfilling job that allows you to boost your knowledge while earning a solid salary. Initially, it may be challenging, but it's a rewarding career, especially when you know you've helped your customers protect and enhance their homes or businesses.

What is the highest paid roofer? ›

High Paying Roofing Jobs
  • Roofing Subcontractor. Salary range: $55,000-$100,000 per year. ...
  • Truss Designer. Salary range: $50,000-$81,500 per year. ...
  • Roofing Superintendent. Salary range: $58,500-$80,000 per year. ...
  • Roof Designer. Salary range: $38,000-$71,000 per year. ...
  • Roofing Technician. ...
  • Roofer. ...
  • Roofing Laborer. ...
  • Roofer Apprentice.

What is the success rate of roofing business? ›

This way, you can save yourself money and time comparing estimates. However, the SBA (Small Business Administration) reports that 80% of roofing contractors fail within the first 2 years. In 5 years, 96% are completely out of business.

How much does a roofing sales rep get paid in Texas? ›

How much does a Roofing Salesman make in Texas? As of May 9, 2023, the average annual pay for a Roofing Salesman in Texas is $73,298 a year. Just in case you need a simple salary calculator, that works out to be approximately $35.24 an hour. This is the equivalent of $1,409/week or $6,108/month.

What are the duties of a roofing sales representative? ›

Responsibilities will include running leads, prospecting, estimating projects, measuring roofs, creating work orders, taking pictures, and good communication with the customers and other staff members.

Is $30,000 too much for a roof? ›

Average Roof Costs Nationwide

Nationwide, a new roof generally costs anywhere from $5,000 to $10,000, with the average roof replacement costing $7,523. As these numbers indicate, that $30,000 figure is an outlier. Consider also that roof costs vary by geographic location.

What makes a roof more expensive? ›

The labor and time it takes to install your new roof

Installing a roof takes skill, takes time, and is labor-intensive. This makes labor and time two huge reasons why a new roof costs so much. If anything takes time and labor during the project, it shows up in pricing.

How many quotes should you get for a new roof? ›

So, how many contractors should you call for an estimate? I would recommend getting at least 2 and a maximum of 3 quotes for your roof replacement. Be aware, no two contractors are going to quote your roof for the same price.

How do you scale a roofing business? ›

Guide To Scaling Your Commercial Roofing Business
  1. Reevaluate Your Target Audience. ...
  2. Secure Funding. ...
  3. Establish a Scalable Team. ...
  4. Create a Worthwhile Culture. ...
  5. Ensure Customer Loyalty. ...
  6. Develop Efficient Systems and Workflows. ...
  7. Don't Expect to Grow Too Fast.
Aug 1, 2022

What questions to ask when selling a roof? ›

What do you know about the protective benefits that come with asphalt roofing shingles? How would you rank the following in order of importance for your new roof: color, price-point and durability? What are the most important qualities you expect from your new roof?

What is the outlook for the roofing market? ›

In 2021, the market outlook for the roofing industry is positive overall, with expected growth reaching toward $20 billion in value.

How much do top salesmen make? ›

A high-end salesperson makes a median salary of over $126,000 in a year. High-earning sales representatives can make a lot of money in a year. The top paid 25% make at least $177,000 per year, while the lowest-paid 25% make $85,000 in a year.

Why do roofers have a bad reputation? ›

Poor Customer Satisfaction

Right at the top of the list of why the roofing industry has such a bad reputation is that many customers are just simply not satisfied. Many roofing contractors treat their customers poorly, in addition to not completing the work to the homeowner's satisfaction.

Is roofing stressful? ›

All roofing projects come with their fair share of stressful moments. But keep in mind that it's an exciting experience that one should look forward to since it's a chance to renew and rejuvenate the home through repairs or replacements so the roof will perform like new.

Which state pays roofers the most? ›

Geographic profile for Roofers:
StateEmployment (1)Annual mean wage (2)
California18,220$ 65,960
Texas6,160$ 42,010
Illinois5,940$ 68,220
Washington5,500$ 62,740
1 more row

What is the best state for roofers? ›

Best States For a Roofer

Our research found that North Dakota is the best state for roofers, while New Jersey and North Dakota are ranked highest in terms of median salary. North Dakota has a median salary of $55,877 and New Jersey has the highest median salary among all 50 states for roofers.

How much do local 26 roofers get paid? ›

Members of Local 26 have wages between $19 - $38 an hour not including benefits.

What is the demand for roofers? ›

According to Metal Construction News, metal roofing makes up 14 percent of the market. The employment of roofers is projected to grow at a slower rate than the average for all occupations. The roofing industry has a strong forecast of a 4% annual growth rate. By 2021, it will reach $19.

What is the best business structure for a roofing company? ›

Limited Liability Company (LLC)

LLCs are a popular business structure with roofing companies and other businesses. Unlike a proprietorship or partnership, an LLC protects the business owner's personal assets in the event of debts or lawsuits since it is its own legal entity.

How many roofers are there in the US? ›

There are 79,379 Roofing Contractors businesses in the US as of 2023, a decline of -0.2% from 2022. Has the number of Roofing Contractors businesses in the US grown or declined over the past 5 years?

Can sales reps make a lot of money? ›

Do Sales Reps Get Paid Well? A career in sales pays well, and ranks third on this list of highest-paying jobs without a degree. A sales representative's earnings are directly linked to their sales performance, which means that a sales career offers excellent earnings potential.

How much does a union roofer make in Texas? ›

Roofing Union Salary in Dallas, TX $77,214 - ZipRecruiter.

Does Texas license roofers? ›

Texas Roofing License Laws

There are currently only 21 states in the U.S. that require roofers to be licensed. Texas is not one of them. Unless you practice a specialty trade, you don't need to be licensed by the Texas Department of Licensing & Regulation.

How do you prepare job description for Sales Representative? ›

  1. Present, promote and sell products/services using solid arguments to existing and prospective customers.
  2. Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
  3. Establish, develop and maintain positive business and customer relationships.

What is the job description for contractor sales? ›

Independent sales representatives are independent contractors that work on a commission basis to sell companies' products and services to customers. They set up appointments with potential and existing customers, present company products, and convince customers to make purchases.

What are the duties of a Sales Representative in a construction company? ›

This job often requires traveling to trade shows, demonstrating products to customers, and prospecting for new customers. Most construction sales representatives work closely with other marketers to coordinate advertising strategies.

What is the average return on a roof? ›

The Remodeling Report for 2019 found that a metal roof, on average, cost homeowners $38,600 and increased home value by 60.9 percent. Compare this to their findings for asphalt roofs, where the average homeowner spent $22,636 and got a return of 68 percent.

How long does the average 30 year roof last? ›

Architectural asphalt shingles should live around 80-85% of their maximum lifespan. This means architectural shingles should realistically last around 22-25 years. Now, keep in mind that your shingles may not even last this long.

How do you estimate a roof? ›

1 square = 100 square feet of roofing surface.

So, if you measure a roof and it's 1,800 square feet, then it's an 18-square roof (1800 ÷ 100 = 18). Now, you know you'll need 18 squares worth of shingles to cover the entire roof (plus 10-to-15% extra to factor in wasted material).

What damages roof the most? ›

Most common types of roof damage
  1. Wind damage. Tornadoes are a frequent occurrence in the Midwest. ...
  2. UV and heat damage. If your roof has heat or UV damage, you might notice warped or buckling shingles. ...
  3. Leaks and water damage. ...
  4. Damaged flashing. ...
  5. Hail damage. ...
  6. Structural damage. ...
  7. Fungus and debris. ...
  8. Ice dams.
May 20, 2022

What color roof increases home value? ›

If you're someone who needs a more technical answer, this article explains that roofs with good resale value tend to be neutral-colored. This includes tan, brown, black, and gray.

What is the most effective roof design? ›

A metal hip roof offers the most durability of any common roofing design. Because hip roofs have an inward slope, they're ideal for regions that are prone to strong wind and frequent snow.

How much should I charge to build a roof? ›

The cost of installing a new roof costs between $4 and $40 per square foot—or about $7 on average—including both labor and materials. Remember that in roofing terms, this means between $400 to $4,000 per roofing square, or about $700 for the most popular materials.

How much should I save for a new roof? ›

Some people will advise you to save at least 1% of the value of your home every month. On average, a 2,500-square-foot home will need between $8,500 and $14,000 for a new roof. For a home valued at $150,000, that means you would need to save at least $1,500 monthly to afford the new roof in under one year.

Why do people get three estimates? ›

Getting more than one estimate can get you an idea of the work that is needed to get your project done. It's possible that a contractor could miss something that another was able to catch. That could make the price increase or decrease or might change the product needed to get the job done.

How do I start scaling my business? ›

Here are five critical steps to scaling your business:
  1. Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth. ...
  2. Find the Money. Scaling a business doesn't come free. ...
  3. Secure the Sales. ...
  4. Invest in Technology. ...
  5. Find Staff or Strategically Outsource.

How much should roofing companies spend on marketing? ›

Industry experts suggest 5% for your overall marketing budget if you're a roofing company. That's 5% of your overall revenue – is allocated for marketing. It does depend of course if you are trying to grow! If you're not trying to grow – perhaps you don't need to spend nearly as much on marketing.

How do you create a scale business? ›

Tips for how to scale a business
  1. Know your purpose. ...
  2. Develop a business map. ...
  3. Perfect your product or service. ...
  4. Create thoughtful processes and operations. ...
  5. Establish your team. ...
  6. Learn when to delegate. ...
  7. Build your brand. ...
  8. Connect with your customer.

How do you pitch a roof sale? ›

Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio.
  1. Sell value. As they say: Sell the sizzle, not the steak. ...
  2. Listen to the homeowner. ...
  3. Be prepared to talk financing. ...
  4. Always take pictures during an inspection. ...
  5. Leverage digital sales tools. ...
  6. Offer several product options.

What are the 4 things to consider when designing a roof? ›

4 Factors To Consider Before You Install A New Roof
  • Material. The type of material that you choose for your roofing system will have a major impact on its durability, physical appearance, longevity, and cost. ...
  • Budget. ...
  • Architecture. ...
  • Color. ...
  • Final Notes.

Is roofing a billion dollar industry? ›

The growth of roofing industry contractors in the US was 3.8% in 2021. There are more than 100,000 roofing contractors in the United States. In 2021, the market size of the roofing industry was more than fifty billion dollars. The roofing market has recorded over five billion dollars in total earnings.

What is a 10 50 50 split? ›

10/50/50 Split. 10% off the top and 50% of the profit goes to the roofing sales rep. 7.5% of the total price of roof. 12-15% of the overall claim.


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